We are thrilled to announce that NextFirst has been chosen as the brand of the year 2021 by the Ceostory.
Stay-at-home instructions, thanks to the disruptive COVID-19 pandemic and an overwhelming desire to preserve the safety of the shopper as well as the seller, resulted in the rise of curbside pickups. Viewed as a compromise between shopping physically at the store and the need to maintain distance between people, this model is fast gaining popularity.
The years 2020 and 2021 are significant to the supply chain industry. This pandemic has uprooted previously cherished practices and norms. Businesses are constantly trying to juggle investments between generating demand and growth versus avenues to conserve money and run a tight ship. With digital channels beginning to drive consumption, in this paper, NextFirst considers